Founder-Led Pipeline · A 4-week cohort for B2B founders

Build a pipeline you can rely on.

Four weeks. Short written lessons you move through at your own pace, custom AI tools that work through it WITH you, and live group sessions with Jasz. For founders who do their own selling and are done guessing where the next lead comes from.

Join the waitlist

You are the founder AND the salesperson.

So the pipeline is you. When you are heads-down delivering, outreach stops. When outreach stops, three months later the pipeline is dry and you feel it in your stomach. You have read the LinkedIn advice. You have tried the cold templates. None of it felt like you, so none of it stuck. You do not need more tactics. You need a SYSTEM that runs whether or not you feel like posting today.

What this actually is

Not a course you watch and forget. Three things, working together, every week.

Read

Short written lessons

One focused lesson a week. No fluff, no 90-minute videos to sit through. Read it on your own time, in the time you actually have.

Do

AI tools that work with you

Each week comes with a custom AI tool that works through the thinking WITH you, taking you from a blank page to YOUR numbers, YOUR audience, YOUR offer.

Together

Live sessions with Jasz

One live group session every week. Real questions, real answers, real time with Jasz and the other founders building alongside you.

The four weeks

Each week builds on the last. By the end you have a pipeline system, not a pile of notes.

1
Know your numbers

You walk away knowing EXACTLY what you need to do to hit your revenue goal. Most founders have never run these numbers. Once you have, everything gets clearer.

2
Know your audience

You know where to find your ideal customers and how to speak to them in a way that makes them want to convert.

3
Build your offer

You have an offer they cannot resist, the one that brings the right people into your world. Most founders lead with the wrong thing. You will not.

4
Turn attention into conversations

You know how to turn your audience into real sales conversations. This is the step most founders skip, and it is exactly where the pipeline comes from.

Numbers Audience Offer Conversations

An honest word about who this is for

I would rather tell you the truth than take your money for the wrong thing.

This is for you if

  • You do your own selling. Founder-led. You are the one on the calls.
  • You sell big-ticket. Bigger deals, fewer of them. A handful of right clients changes your whole year.
  • You want a pipeline you can rely on, not a one-time lead spike.
  • You are willing to build the system, not just buy a list.

This is NOT the course if

  • You need hundreds of sales, fast. That is a volume game. You need paid ad campaigns and a different engine. That is work my agency does, and I will tell you that honestly instead of selling you the wrong thing.
  • You want someone to sell FOR you. This builds YOUR pipeline. It does not replace you on the call.
  • You want closing tactics. This is lead generation, not a sales-call course. Different skill, different course.
Who is teaching this

Meet Jasz

I am Jasz Rae Joseph. I have spent more than ten years building B2B lead generation systems, the kind that fill a pipeline without the founder grinding for it.

I run an agency that does this for clients at a retainer most early founders are not ready for yet. This cohort is how I teach the SYSTEM to the founders who want to build it themselves first.

I am a connector before I am a marketer. This is me doing the thing I actually love: helping founders believe the next right client is already on the way, and then building the system that proves it.

Join the waitlist

Founders on the waitlist hear the dates, the price, and get access to seats before anyone else. No commitment. Just first in line.

Questions founders ask

No. This is a LEAD GENERATION course. It is built for founders who already know how to sell and have a proven product or service. You do not need help closing. You need more of the right opportunities to sell it. That is exactly what this builds.

The first beta cohort is forming now. Waitlist members hear the dates first and get access to seats before the public does.

Beta pricing is intentionally accessible, and the waitlist hears the number before it goes public. The founders who join early get the best price this course will ever be.

Four weeks, built for founders who do not have spare hours. The reading is short. The AI tools do the heavy lifting with you. One live session a week. Compressed on purpose.

No. They are guided. You answer questions in plain language and the tool does the structuring. If you can write an email, you can use them.

Be first in line.

The waitlist gets the dates, the price, and the seats before the public does. No commitment. Just first access.

Join the waitlist